As many have said is correct. Background for me is 39 years with a major car company (corporate).
I would say walk into a dealer, no phone/email business. Don't give in to a particular color for one, you can work that out later. They will play to your heart strings... let them know you know about the bike, what the MSRP is, and your looking but serious. If they offer you a price that is out of line in your opinion. Say thanks for your time, and walk out. Does not hurt to say I'll think about it but want to see what other dealers may offer (make sure the other dealers are not the same owner). Go back in a week or so later, talk to the same sales guy as this sets a relationship. Be honest, and if they don't come down to a reasonable offer, ask what else comes with it, what if you got the maintenance plan or tire package... if still nothing, offer to see an offer but if not good for you, walk.
Out the door "OTD" is what you should be shooting for... dealers can move the costs around to "hide" them or make it seem like they removed, reduced or worked with you, but the key is what it costs in total or OTD. If you don't like the way the dealer is selling the bike, walk out and go to another dealer. Ultimately a dealer in good faith with show or provide the OTD, anything different, you can and perhaps should walk, but a good dealer will work with you to get there. Not to mention the relationship for service, parts, questions, or just hang abouts. I have a great relationship with my dealer so happy life (not so much in the Indian Motorcycle dealers for me anyway)...
Remember and I am sure it is not your first bike purchase:
- Get to the OTD price
- Don't discuss any trade until the end of the deal or look to sell other bike on the personal market, you'll get more out of it, but it will take longer.
- Don't fall for the how much do you want to pay per month, don't even discuss what you can afford. Get the OTD price.
- Come in with a finance plan already from you bank, CU etc. if needed. If you are going to finance, do not discuss what you want as a monthly payment. Sales will just extend the period of the loan to get you there but this is where the interest plays a role. If you can get a lower rate, tell them and see if they will match it regardless of the loan period.
- Do not say your paying cash until the OTD price, stating your paying cash when walking in may remove what the dealer may try to negotiate in maintenance or service plans. Dealer like loans and off brand maintenance plans that they earn a commision on and likely have room to move pricing to look like a good deal.