There are many reasons why manufacturers say one plug is better than another. One wire better than another. Think about it. The manufacturer doesn't care what is best for you. The mechanics, dealers, parts guy, are all just giving you the information they were told. by the manufacturers and it is not necessarily in your best interest. There focus is on longevity, compliance, environment, Warrantee, PROFIT! etc. They are not looking out for you. I want you to buy my product and I need it to not only last but to perform. In addition, I need to be compliant with a whole range of entities from environmentalists, to bureaucrats, etc. As a consumer, I want the best performing components in my ride. I will pay top dollar for the best. There are some expensive plugs out there but it does not mean they are great. A spark plug is a throw away item. You want it to last 100,000 miles? Good for you. Buy into the hype of longevity rather than performance. Iridium is far from superior to displace heat and conduct electricity. Silver is best for both. I would rather change my plugs once or twice a year than deal with other issues caused by longevity plugs. Nology is a great plug. No resister, made with silver. Why no resister? Why would I want less spark when I want a constant strong spark? IDK if there is a better silver spark plug out there but nology B2S plugs meet everything I am looking for in a spark plug. Best performance I can get, won't cause additional problems down the road, don't break the bank, consistency, reliability, performance, etc. I don't want a durable plug that lasts. I want the best right now. Stop listening to the manufacturers and all of their followers who researched nothing but what manufacturers put out. Reputable performance engine builders who are not out to profit off of a plug but rather profit off of performance, consistency, reliability, and are looking to be the best are the way to go. Brisk makes a silver plug as well but I have heard first hand horror stories of them coming apart so I stay with Nology.