while the website described exactly how they measure their bars i didn't really know or understand until i put the bars on today. the bars feel like 10 inch bars and i feel disappointed. they are advertised as 12's and they are 12 inch in the way they are measured but they are measured from the bottom of the cross bar to the top of the handle. to me these are everyone else's 10 inch bars. i feel like i wasted time and money.