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I read this article in the Quick Throttle (Southwest) March 2012 issue.

New Long Distance Endurance Challenge:

Just confirmed that promoters for the all-new "American Motorcycle Rally" will be running this 7,000 mile endurance challenge (they can't say race) between June 13th thru June 23rd, 2012 with the "race" beginning from A.D. Farrow H-D dealership in Sunbury, Ohio. Registration is $1,000 per bike and so far the "race" [now we come to the important part] has attracted at least 9 of last years "SO CALLED WINNERS" of the Hoka Hey Challenge. I say "SO CALLED WINNERS" since the Hoka Hey promoters DISQUALIFIED ALL THE WINNERS after announcing they had won but that there were "ISSUES" and rules violations. It is any wonder that riders and insiders in the motorcycle community now refer to that "race" as the "JOKA HEY". The article continues basically saying that they are going to try to do better, etc, etc.
 
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